30 May, 2012

The Power of Purple

by Lauren Setum, Allied Member ASID

The Power of Purple

The power of purple and color psychology are fascinating to me. The color purple is said to be uplifting and calming to mind and nerves. It also offers a sense of spirituality and encourages creativity. Color can be symbolic as well. That turquoisey aqua that you see on our website...we've officially dubbed it 'LiLu Blue'! It represents us and helps define our brand. But back to purple. This fabulous color is often associated with royalty. This weekend, however, I'll be wearing purple as a symbol of support for the Pancreatic Cancer Action Network.

Purple and Pancreatic Cancer

Every year, Purple Stride Milwaukee commences at Lakeshore State Park. Participants gather to walk in honor of those facing pancreatic cancer and in memory of those who have lost their battle with it. Of course, the ultimate goal is to further our knowledge and understanding of the disease and find a cure.

"Survival rates have remained in the single digits for 40 years. Look at pancreatic cancer survival rates and you'll see something deadly wrong. Today, the five year survival rate is just 6%. We have a vision to change that—to double the survival rate by the year 2020. By accelerating the application of our proven comprehensive approach to fighting the disease—combining research, support for individuals and families living with the disease, raising awareness and building and sustaining federal support, the Pancreatic Cancer Action Network will turn this vision of progress into reality. Everyone must know, fight and end pancreatic cancer!" pancan.org

This year, LiLu is happy to contribute to such a worthwhile cause, and I'm excited to put on my walking shoes and represent us. I'll be walking as part of Team FUPC (Fighting with Uppercuts Against Pancreatic Cancer, that is)...acronym open to interpretation! Learn more about Team FUPC below.

"This team was started in honor of Linda Klug in Sept. 2010 as she fought her courageous battle with pancreatic cancer, and in memory of her mother Angie Kroll who had already passed away of the disease in June of 2010. Like too many others diagnosed with pancreatic cancer, Linda passed away way too soon...less than six months after her diagnoses at only 55 years of age. We now gather, not only to honor and remember these two amazing women from our lives, but to honor, remember, and support ALL those affected by this terrible disease! Let's get out there and show pancreatic cancer who's boss! FUPC" 

Join LiLu in fighting to end pancreatic cancer. Visit Team FUPC's webpage to make a donation.