29 October, 2010

Fear Not: Men Won’t Look Away in Horror

A guest post by Josh Anderson

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Women invest themselves fully into an interior design project. Men choose to look the other way (unless large industrial tools are being used). It’s a spooky story we hear all too often in our industry.
Fortunately it’s not one that's told with LiLu Interiors.
We believe everyone must be involved for any redesign, renovation or new construction project to succeed, including men. It’s one reason why we insist all parties attend our initial interview with you. That way we can be sure our understanding of the project is comprehensive.
Men, believe it or not, shouldn’t be left to sit idly by with an open checkbook in hand. They have an opinion. And in our experience, when men are involved from the beginning they become an integral voice throughout the design process.
And we’re not just talking about the married ones. A few years ago we had the opportunity to work with a bachelor homeowner in Rochester, Minnesota. Sophisticated and stylish, he hired us to transform his man pad into a refined man paradise – no inflatable furniture or neon beer signs.
The result was a Great Escape. We designed game, media and exercise rooms, along with an adjoining steam bath to reflect this client’s love of modern style, art and casual entertaining. Our collaboration resulted in an award-winning space complete with a wet bar, pool table and the perfect place for a really large flat-screen TV.
Best of all, our male homeowner couldn’t take his eyes off of it.
So when you’re ready to hire an interior designer, fear not with LiLu Interiors. We’re not creepy or kooky, mysterious or spooky, and we’re not at all ooky.
Happy Halloween.
About the author: Josh Anderson is a freelance copywriter and strategist specializing in ingniting brands through advertising, branding and marketing. And he's partnered with LiLu Interiors since 2008. Follow Josh on Twitter @LiveWireCopy or visit www.livewirecopy.com.

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