By Lisa Peck, ASID
In place of writing a formal concept we sometimes put together a slide show/movie expressing how we see the design concept. One of the most important things we do in the early stages of a design project is to get agreement of everyone involved on the concept. Whether it is expressed in key words, a movie, a phrase, a project title...the concept is a touch point every design decision must lead back to.
What would you use as your concept?