by Lauren Setum, Allied Member ASID

The Power of Purple

The power of purple and color psychology are fascinating to me. The color purple is said to be uplifting and calming to mind and nerves. It also offers a sense of spirituality and encourages creativity. Color can be symbolic as well. That turquoisey aqua that you see on our website…we’ve officially dubbed it ‘LiLu Blue’! It represents us and helps define our brand. But back to purple. This fabulous color is often associated with royalty. This weekend, however, I’ll be wearing purple as a symbol of support for the Pancreatic Cancer Action Network.

Purple and Pancreatic Cancer

Every year, Purple Stride Milwaukee commences at Lakeshore State Park. Participants gather to walk in honor of those facing pancreatic cancer and in memory of those who have lost their battle with it. Of course, the ultimate goal is to further our knowledge and understanding of the disease and find a cure.

“Survival rates have remained in the single digits for 40 years. Look at pancreatic cancer survival